Q & A


What is the Journal?

The Indigo Tilt Journal is an evolution of the Blog originally created by our Co-Founder Ali Kraus-Flowers to illuminate beautiful designs and the artists that create them. Our goal is to share the many beautiful and artisanal items we see in life, from home décor and fashion; to accessories, gift items, travel and much more.


How did you come up the name Indigo Tilt?

A name should make a person feel something and trigger the senses. Much like a smell can bring you back to a lovely memory, a name should touch your senses and recall a feeling that draws you in. The word Indigo brings about a feeling of individuality, hope, bucolic surroundings, delight and serenity. Tilt was the perfect match, given an innate fascination with uniqueness in design and life. Most often when the norm is shifted…or rather, tilted…beauty is found.